For all the aspiring Product Managers, it is important to know the top traits that require to build an excellent PM. Similarly, for the companies, before they sit for hiring a PM, it is important to jot down the characteristics that a candidate must possess to make a remarkable Product Manager.
Here are the top 5 traits of a Great Product Manager.
1. Customer Empathy
A good PM should have the ability to empathize with their customers. Even if the customer interviews are scarce, the PM leaves no stone unturned in learning from their customers, can finely extract out every requirement of the customers, and can also figure out the target points which are answerable by the products.
A good PM knows much more beyond the dos and don’ts while interviewing the customers. He can fluidly take everyone at their comfort zones during the interviews, thus partially making the tough questions easier to answer. The best PMs consider learning at a higher priority than merely selling the products.
2. Relationship Management
The best Product Managers know the importance of maintaining a good relationship among the employees, and partners. Relationship management is one of the prime traits of a great PM. By maintaining a good relationship with all the stakeholders, the PM can resolve conflicts, can contribute to creating a healthy and happy workplace, and can instill a sense of being dutiful among the employees.
A PM who is efficient in managing the relationships can also make happy and satisfied customers, which strengthens the bond between the company and its customers by winning their trusts over the products and services that the company provides. Relationship management skill allows the PM to also settle fruitful deals and make profitable negotiations when it comes to collaborating with other firms.
Awareness here refers to being self-aware and also socially aware at the same time.
Self-awareness is the identification of one’s likes and dislikes. There might be instances in the company where the PM can influence the customer views for a product. A self-unaware PM can cling onto liking a specific feature of a product and might influence the customers in falsely liking that feature just to make the PM happy, even if the statistical data goes strictly against the feature.
A self-aware PM should be impartial with his likes and dislikes and should be positively welcoming all the customer reviews of every feature of the product, be it in affirmation or negation.
Another trait to build a phenomenal PM is his ability to put equal efforts in understanding and extracting out the exact requirements of the customers, as he does to increase the sales, manufacture, and staffing requirements of the company.
An aware PM can emerge out as the major role-player behind the tremendous success of a product, which can efficiently address all the customer concerns and expectations.
4. Inclined to Build Great User Experience
Remarkable user experience can take the company to heights of success. The best product managers know how to identify customer demands, reframe them into smaller tasks, draw out vibrant interaction figures, and finally modify these into visual patterns.
If a company doesn’t house visual designers, the PM can take over the role and hand over the ideas to others for the final creation of visual designs. Whereas the PM can look after the progress and outcome of the visual designers in a company that houses them.
5. Fit for the Company?
Despite being efficient in managing the relationships, possessing a high degree of social and self-awareness, the question that ‘is the PM fit for the company?’ remains unanswered if the qualities like the PM’s technical soundness, in-size to the company definition of a great PM, and many more are ignored.
The target audiences of the product are to be well understood by the PM, and he should be able to realise the technical aspects of the products that address the corresponding demands of the customers. The approach of the company is viewing the PM and engineering relationship is what is called the company philosophy regarding the PM. Based on the approach of the company, the PM must reframe his working strategies and the way of looking at various aspects of the organisation.